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Big and strong – XXL-Toasts served in Excellent Top™ Kraft

19.11.2021 - Virgin Fibre Cartonboard, Customer Stories

As its name suggests, the Tyrolean start-up “The Toastars” brings a well-known snack to life in a new size. The unique packaging solutions made of Excellent Top™ Kraft from MM protect the take-away toast safely, sustainably and 100% free of PE coatings.

"The Biggest Toast in Town" with a made-to-measure packaging
The first Innsbruck Toasteria opened in spring 2021 under this slogan. The Tyrolean fast food start-up offers a varied range of toast to take-away and always applies the principles of regionality, quality and sustainability when selecting its ingredients. So why not also when it comes to choosing the right packaging material?

Measuring 16x16 cm, the diverse toast varieties are significantly larger than conventional toasts and are offered as a main course. Stability (a carton with high rigidity) is needed for ideal product protection. On the one hand, it can be printed perfectly and, on the other, it communicates sustainability in harmony with the ingredients used. Reason enough to choose Excellent Top™ Kraft from MM. 

Convenient for on the go: the sturdy Kraft packaging
A convenient fold-down flap at the top of the packaging, designed by MM Premium Vienna, makes it easy to open and close on the go, and customers won't burn their fingers when they eat. The packaging must be absolutely “convenient”, especially for take-away and fast food products, and have the necessary barriers to prevent irritating stains.

“The ideal packaging for our toast is appealing, simply designed and at the same time sustainable – just like our products! Being an environmentally conscious and regional company, it goes without saying that we don't use any plastic at all and package our meals in cardboard. All this makes MM Board & Paper the ideal supplier for the production of a customised and sustainable packaging solution made of cardboard. In this way, we've succeeded in giving a well-known snack a new face in the truest sense of the word”, says Stefan Plattner, founder of The Toastars.


Interested? Datasheet and Samples of
Excellent TopKraft can be found here: