Cult Caffé goes natural with Excellent Top™ Kraft for coffee beans packaging

06.09.2019 - Virgin Fibre Cartonboard, Sustainability

A real delight: Since 2002, the Austrian coffee roasting company Cult Caffé has been managing its passion for coffee, striving to serve only the best products of the highest quality. At the same time, the company is constantly striving to improve even further. Cult Caffé is breaking new ground when it comes to optimising its product packaging to be as environmentally friendly as possible, which means actively cutting out plastic and aluminium: Their new packaging made of Excellent Top™ Kraft for coffee beans emit a delicate coffee aroma and sustainability.

Cult Caffé cares for the environment as much as for coffee

Freshly roasted coffee develops its delightful aroma after 24 hours and reaches the peak of its full aroma after approx. 14 days. This aroma lasts 8-12 weeks – regardless of whether the coffee is packed airtight or not! Coffee should therefore be consumed during this period. After that time, the beans’ natural aroma begins to break down, but still last for another two years.
With this in mind, Cult Caffé is now using a new type of packaging without plastic or aluminium coating: the 1000 g, 500 g and 250 g packs meet all of the food market’s requirements, and clearly inform consumers about the possibility of packing loose coffee beans.
The perfect implementation of design-for-recycling – the new packaging is recyclable and therefore represents a valuable resource in the circular economy of cartonboard.

Excellent Top™ Kraft for a successful balance between sustainability and product protection

With coffee, odour and taste neutrality is one of the central requirements for the cartonboard. Excellent Top™ Kraft meets the highest sensory requirements and is thus perfectly suited to this application. Its white top side is high quality printed; the brown reverse side beautifully matches the beans and reflects the organic and natural aspects. The virgin fibre Kraft quality guarantees maximum stability and tear resistance, representing a successful balance between sustainability and product protection.
The new packaging stimulates purchasing without neglecting environmental aspects. This is how sustainability works.

"Climate protection and sustainability are terms we encounter every day. We want to make our contribution. Our new, pure cartonboard packaging is 100 % recyclable without compromising product protection or quality," Silvia Lasselsberger, owner and managing director of Cult Caffé.