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04.09.2018 - Recycled Cartonboard, Virgin Fibre Cartonboard

Thoughtful consumption is in line with current consumer preferences. The chosen packaging material reflects the positioning of a brand, and naturalness as well as sustainability are communicated at the POS with the colour brown. The trend toward brown packaging material is addressed by our new cartonboard qualities Excellent Top™ Brown (virgin fibre Kraft cartonboard) and Browncolor (recycled cartonboard) from the Kolicevo mill in Slovenia.

Brown – “the new white”
The latest trend in the packaging industry is not a special product, but a colour: Brown is “the new white”, as designers have let us know! More and more producers of consumer goods are deciding on brown packaging materials to present their products to greater advantage at the POS. The goal is to stand apart from competing products and impart a feeling of naturalness and love of nature, and even better ecological standards.
With Excellent Top™ Brown and Browncolor, MM Karton has developed a convincing answer – in the virgin fibre as well as the recycled cartonboard segment – to the high demand for this new look. Thanks to a homogeneous brown top and reverse side, both new cartonboard qualities offer packaging designers a wide range of creative design options for a natural appearance and for creating unique visual brand identities. Like all of our cartonboard qualities, Excellent Top™ Brown and Browncolor are made of 100 % sustainably grown wood or of clean, predominantly recycled fibres, and are recyclable and biodegradable.

Natural brown top and reverse side, good printing properties
Excellent Top™ Brown and Browncolor score with good printing properties and offer very high conversion efficiency as well as excellent “runnability” in packaging processes. The challenges of printing on brown qualities (ink set-off, uneven print coverage) were solved by a special method of preparing the cartonboard surface.
The new cartonboard qualities are suitable for direct food contact with both the top and reverse sides, which makes Excellent Top™ Brown and Browncolor tailor-made for food packaging applications like fast food and food services. Furthermore, both qualities are characterised by low moisture absorption, so they are also an ideal natural packaging solution for chilled or frozen foods. But the new qualities offer a wide range of uses for a number of non-food applications as well, such as cosmetics and personal care products with a claim of being organic.

We look forward to your inquiries!

Excellent Top™ Brown:

Printed Excellent Top™ Brown and Browncolor samples illustrate the excellent converting properties


Interested? Datasheet and Samples can be found here:

Excellent Top™ Brown





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