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Migros goes natural with Excellent Top™ Kraft for tomato packaging

12.11.2019 - Virgin Fibre Cartonboard, Sustainability, Customer Stories

The world's most sustainable retailer Migros from Switzerland counts on cartonboard packaging for fruits and vegetables.

Migros committed to sustainability
Sustainability is for Migros lived reality: In 2018, an independent ratings agency analysed the social and environmental commitment of the Migros Group in detail. Of 151 retail companies assessed worldwide, Migros achieved the best result throughout the industry. This made it the world's most sustainable retailer in the reporting year. As part of its "Generation M" sustainability initiative, Migros has been working intensively on the subject of packaging.
For their cherry tomato packaging, they have chosen our virgin fibre Kraft cartonboard Excellent Top™ Kraft.

Excellent Top™ Kraft for a successful balance of high-class presentation, sustainability and product protection
The new packaging for cherry tomatoes ensures a strong brand image, excellent product protection and stands out in the fresh produce department: The clever packaging design, a miniature version of a fruit and vegetable tray, conveys perfectly the freshness and character of the packaged products.

The premium appearance of the cherry tomatoes is achieved by the premium cartonboard quality Excellent Top™ Kraft and – compared to standard tomato trays – the high-quality printing: The outstanding white cartonboard surface offers a good contrast to the tomatoes, while the brown reverse side takes up the sustainability idea. Excellent Top™ Kraft ensures maximum stability, tear resistance and safety, thus providing a successful balance between sustainability and product protection.

Migros´ new packaging for cherry tomatoes is made from Excellent Top™ Kraft and perfectly stages the content.


Interested? Datasheet and Samples of
Excellent TopKraft can be found here:



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