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Pocket Books go natural with Excellent Top™ Brown

24.01.2022 - Virgin Fibre Cartonboard

A book cover must attract interest among potential readers. It is not only the visual aspect that is decisive: the haptic feeling of the cover also has significant impact on a reader’s decision to buy a book. Publishing house “Piter” therefore counts on MM Board & Paper's Excellent Top™ Brown to make a lasting impression.

An appealing natural look…
When deciding to buy a book, the design of its cover plays a major role in determining the content, which cannot be seen at first glance. With so many books published every year, it is of the utmost importance for the cover to communicate that the pages within are worth the reader’s time and attention. The book must stand on its own and make a strong impression next to the competition on the bookshelf. Brown material definitely stands out here and has a greater advantage at the Point of Sale. That is why publishing house “Piter“ uses Excellent Top™ Brown for their guidebooks. 

…combined with a rough haptic feeling
Excellent Top™ Brown ensures a pleasant reading experience of the guidebooks: The brown top and reverse sides emphasise sustainability and give a ‘green’ feeling thanks to the pleasant haptics. The unique tactile properties add a valuable and personal tone to the books, which are produced by AO Kostroma.

“Don't judge a book by its cover? Ours you can. Excellent Top Brown™ fits perfectly with our series of guidebooks and compels the reader with its natural look.” - Vadim Vladimirovich Usmanov, president of publishing house “Piter“.

Mayr-Melnhof Excellent Top™ Brown for pocket book covers
The cover of the pocket book series of publishing house “Piter“ is made of Excellent Top™ Brown.


Interested? Datasheet and Samples of
Excellent TopBrown can be found here: