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Between 3 and 16 May, the 1,800 exhibitors expected a similar storm of visitors to last time – the trade fair had been booked out for weeks. However, this year quality was over quantity – apparently less people but more specialists with clear ideas and goals. 

The focus was the further merging of online and offline media, especially advances in digital printing and the presentation of the latest technologies in safety and packaging printing. 

With the new range of qualities, MM Digicarton™ and MM Digicarton Eco™, MM Karton presented a solution that has been homologated for use with the HP Indigo digital printing machines. At the stand of print machine producer KBA, a test run of Kromopak was successfully conducted. 

„All perfect - especially the colour fastness“, was the comment of Jürgen Veil of KBA. At the same time, a new cooperation between MM Karton and the Israeli enterprise Highcon has been announced. Their machine Highchon Euklid brings the cut and cease process from ananalogue to a digital workflow and speeds upclearly completition. 

When the European directive for greater product safety comes into force in 2013, MM Karton is ready with its optimized coating for 2D Matrix code qualities: The special coating of Excellent Top™ 2D, Multicolor Mirabell™ 2D and Supra™ 2D enables packaging manufacturers to meet these regulations in terms of printability, drying time and excellent reliability. Matrix codes such as QR codes or similar code recognition systems offer an interactive added-value, an amazing link between online and offline media to provide consumers with additional product or safety information. 

According to the organizers, green printing and sustainability issues are still topics vital to the success of the printing industry. 

Not only for this reason, MM Karton has invested heavely this year in energy savings and process optimization projects.