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Baskets just got smart

17.09.2021 - Recycled Cartonboard, Customer Stories

Sustainable cartonboard packaging solutions for fruit and vegetables embodies freshness, originality and naturalness – exactly what today’s customers expect in this segment. With the clever basket construction, the Austrian grocery chain Hofer packs its stone fruit plastic-free. What’s more, the eye-catching designs also help to drive sales.

The Award-winning basket
Austria’s large supermarket chain HOFER, which is part of the ALDI Group, has stated that its aim is “to offer a hundred fruit and vegetable products that are more sustainably packaged or unpackaged by the end of 2025.” To achieve this goal, the supermarket chain is using the MM Basket, the natural fruit basket manufactured by MM Neupack Austria out of our brown recycled cartonboard Browncolor. Its plain design is reminiscent of a fruit basket and is as simple as it is ingenious: the packaging can be adapted to suit different types of fruit such as apricots, pears or plums, and can be assembled with one simple hand movement. The opening at the top and the holes on the sides ensure optimal air flow so that the fruit stays fresh longer. This also makes it easy for the customer to inspect the produce from all angles before buying it. The MM Basket concept received the European Carton Excellence Award in autumn 2021 in recognition of its innovative design.

Browncolor – the name speaks for itself
Our Browncolor recycled cartonboard is produced at MM Board & Paper’s Kolicevo mill in Slovenia. This is how the name speaks for itself: the strong recycled Browncolor cartonboard impresses with its natural colour that conveys environmental awareness at the point of sale. As well as this, the cartonboard wins consumers over with its pleasant feel, high stability and good printing properties, thanks to the specially prepared top surface.

Interested? Datasheet and Samples of
Browncolor can be found here:


The packaging can be adapted to suit different types of fruit such as apricots, pears or plums