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Kiwi Packaging – Winner Online Audience Voting 

Retailer: Hofer
Converter: Mayr-Melnhof Packaging
MMK cartonboard: Excellent Top™ Kraft

Hofer’s new Kiwi packaging stimulates buying and is environmentally friendly. Clever cartonboard packaging is the best alternative to plastic – the kiwis are sustainably protected, transported and presented on the shelf to promote sales. The packaging solution from Excellent Top™ Kraft offers excellent product protection. Delivered flatly, the packaging requires only a fraction of the space of the substituted plastic variant during transport and thus saves many truck journeys. The folding cartons can be erected quickly, which makes for a fast packing process. Additionally, the Kiwis are attractively presented at the point of sale, since the print design clearly communicates sustainability ("plastic-free") to consumers. Just as simple as the packing process, the consumer can easily remove the content and the box can be folded up again for recycling. This is how sustainability works.

 

Crystal sugar packaging – Winner Jury-Voting

Brand: Wiener Zucker / Agrana
Converter: Mayr-Melnhof Packaging
MMK cartonboard: Excellent Top™

The granulated sugar packaging combines modern design with convenience for the consumer. According to the Pantone Colour Institute, “Living Coral” (Pantone 16-1546) is 2019’s trend colour. The fine granulated sugar packaging made of Excellent Top™ celebrates the Coral trend with its modern design, which not only embellishes the moment but also the table: thanks to the elegant packaging, there is no need to fill it in a different container. The sugar packaging can stand elegantly on the table instead of vanishing into the cupboard. Additionally, the packaging is resealable, which also makes dosing easier – unique in the sugar selection
.