Children help children. Charity campaign in the Netherlands supported by MM Karton
18.12.2020 - News Unfolded, Virgin Fibre Cartonboard, Company / Mills
MMK helps with the successful children's stamp campaign in the Netherlands, where 140,000 children across the country go door-to-door to collect money for fellow Dutch children in need. This year the campaign raised an astounding 7.6 million euros. The collection box made of Excellent Top™ Kraft designed specifically for this purpose was the solution that enabled this campaign to be carried out at all in the difficult time of the pandemic while keeping a safe distance.
A small box with great effect
The annual charity campaign is an initiative of the non-profit organisation 'Stichting Kinderpostzegels' and has a long tradition in the Netherlands. Children all over the country collect money by going door to door and selling stamps, postcards and Christmas cards. The profits go to projects that benefit children coming from difficult backgrounds. In order for a good cause to continue under the current Covid 19 guidelines, a readily available Kraft cartonboard solution was sought for a collection box. This was ultimately manufactured from Excellent Top™ Kraft in collaboration with Rutgers Printing & Packaging Solutions. In addition to the online sale of stamps via video message, the children were able to go door-to-door this year, in compliance with the applicable regulations: After they had rung the front doorbell, they put the box down and stepped back to keep a respectful social distance. In order to purchase stamps and make a contribution the buyer took the form out, ticked their choice and put it back in the box before the children picked it up again. To be on the safe side, the box was quarantined for two days before opening. The Dutch Prime Minister, Mark Rutte, who supports the campaign every year, also placed his order via the "MMK Charity Box".
Providing a future for children
The money raised during this year's campaign will be used to support activities that will give disadvantaged children a better home and a secure future. In the Netherlands, around 90,000 children live in challenging situations - this number is rising due to the difficult Covid 19 situation. "With the simple idea of making a box out of Excellent Top™ Kraft, we made the stamp collection campaign possible in the first place. Especially in these times, it is more important than ever to offer solutions and support social projects," says Peter Rokebrand, Sales Director of MMK Netherlands, who supervised this project.
Stamps for children have existed since 1924. That year, it was decided by royal decree to issue stamps with a surcharge for ’the child who has been wrongfully harmed’. This year was the 72nd time that the collection campaign took place.
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