Cookie settings

We use cookies to provide you with an optimal website experience. These include cookies that are necessary to operate the site, as well as those that are only used for anonymous statistical purposes, for convenience settings or to display personalized content. You can decide for yourself which categories you would like to allow and reset your selection at any time. Please note that depending on your settings, not all functionalities of the site may be available.

For more information, please see our privacy policy.

Notice regarding the transfer of your data collected on this website to third countries:

By clicking on "Confirm All" or "Statistics" and "Confirm Selection" you consent that your data collected on this website will also be processed in the USA in accordance with Article 49 (1) (a) of the General Data Protection Regulation (GDPR). In the USA GDPR does not apply and currently neither an adequate decision pursuant to Article 45 (3) GDPR nor appropriate safeguards according to Article 46 GDPR, including binding corporate rules exist. For example, Google processes this data in the USA. The European Court of Justice assesses the USA as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that U.S. authorities will process your data for control and monitoring purposes, possibly without any legal remedy. Nevertheless, if you do not select "Statistics" and click "Confirm selection", the transfer described above will not take place.

Technically necessary

These cookies are necessary for the functionality of our website (e.g. technical or security-related aspects). They serve as the operation of the website and make it functionally usable for you. This mainly includes basic functions such as navigation on the website. We cannot run the website correctly without using these cookies. Therefore, their use base upon our legitimate interest, because otherwise we cannot offer a properly functioning website.

The legal basis for the processing of such cookies is Article 6 (1) (f) GDPR.


We use these cookies to improve our offers and our website. For instance, with the help of these cookies we can determine the number of visitors and the effect of certain pages of our website, create statistics and analyses and subsequently optimize our content. Statistics Cookies collect information about how websites are used in order to improve their attractiveness, content and functionality. We use them only with your consent, which you can revoke or reset at any time.

The legal basis for the processing of such cookies is Article 6 (1) (a) GDPR.


We use these cookies to show you personalized content that matches your interests. This includes in particular the videos embedded on our website. We use them only with your consent, which you can revoke or reset at any time.

The legal basis for the processing of such cookies is Article 6 (1) (a) GDPR.

Explanation of cookies:

Cookies are text files that are stored on your end device, such as a PC, tablet or smartphone, when you visit a website with the help of your browser. Cookies consist of technical information that identifies you as a user. So-called session cookies, which are automatically deleted after closing the browser, differ from temporary or permanent cookies, which are stored on your end device for a longer or unlimited period. Cookies ensure that our website is able to identify and recognize the website users when visiting the website with the same device again. Cookies make sure that certain settings and data is provided automatically. Therefore, the information stored in cookies is transmitted either to the website visited ("first party cookie") or to another website to which the cookie set is assigned ("third party cookie").

However, you can select the browser settings to prevent the storage of statistics and personalization cookies. In this case, we will ask you each time when visiting the website whether you agree to the setting of cookies or not. In addition, you can revoke or reset the cookie settings at any time with future effect by reopening the cookie banner on our website or by using your browser settings. To do this, use the help function of your browser and follow the instructions.


Natural cartonboard for a natural brand appearance

01.09.2018 - Recycled Cartonboard, Virgin Fibre Cartonboard, Customer Stories

Packaging with a natural look is booming: On the shelf, it draws attention with its natural colours brown, grey, or matte white, or it feels special thanks to its pleasant tactile properties. Particularly for brands who want to emphasise their eco-friendly orientation, this packaging trend is a must. MM Karton scores high marks with its wide range of cartonboard qualities.

Accurate™ Top Natural, GC2, Virgin fibre cartonboard
Supra™ Natural, GT2, Recycled cartonboard

For the Italian folding carton manufacturer Nuceria Adesivi, Accurate™ Top Natural is the material of choice for highlighting the naturalness of the pasta brand Grano Armando by De Matteis on the store shelf. The pasta maker De Matteis has always been committed to reducing its ecological impact by using innovative and environmentally-friendly materials. Accurate™ Top Natural is an expression of practiced sustainability.

Accurate™ Top Natural, like Supra™ Natural, provides a differentiating visual as well as tactile feature on the store shelf with its special matte surface. In the past, this look was achieved by printing on the reverse side of the cartonboard. The Natural qualities by MM Karton are convincing by being printable on the top side and the advantages this brings: fast ink absorption with good colour stability for consistent printing results.

Grano Armando by De Matteis relies on Accurate™ Top Natural

Excellent Top™ Kraft, Coated Kraft, Virgin fibre Kraft cartonboard
Grafopak Kraft™, GT4, Recycled cartonboard
Multicolor Kraft™, GT4, Recycled cartonboard

JOWA, the leading bakery in Switzerland and a wholly owned subsidiary of retailer Migros, is committed to highest quality. JOWA therefore uses Grafopak Kraft™ as packaging material for its wide range of frozen pizza products. Thanks to its very good strength values, lasting stability is guaranteed even in high relative humidity and under chilled and frozen conditions.

Grafopak Kraft™, Excellent Top™ Kraft and Multicolor Kraft™ keep what their name promises: With their high stiff ness values and high volume, they make for a strong brand appearance and excellent product protection. The cartonboard qualities compel with perfect surfaces and remarkable printing properties, and thanks to their sales-promoting brown Kraft reverse sides they communicate a natural premium appearance.

Jowa uses Grafopak Kraft™

Browncolor, UT4, Recycled cartonboard
Excellent Top™ Brown, Uncoated Kraft, Virgin fibre Kraft cartonboard
UD Braun, UD2, Recycled cartonboard

For Nando’s – an international restaurant chain – the take-away packaging made out of Browncolor pays homage to the restaurant’s African roots: The packaging stands out with boldly coloured patterns, punch-outs, and embossing, the back is printed with funny slogans. The naturalness of the packaging material is also emphasised: sustainable, bio-degradable, and recyclable.

Like UD Braun and Excellent Top™ Brown, Browncolor picks up the trend toward brown packaging material: The evenly brown top and reverse sides highlight the natural character, and with its pleasant tactile properties it conveys a “natural” feel. All three qualities have good stiffness and stability values and at the same time offer excellent printing properties.

Nando's has decided on Browncolor

Greyboard, Recycled cartonboard

In Austria, you cannot talk about school writing pads, drawing pads, or notebooks without mentioning the company Format Werk, the country’s largest manufacturer of stationery products for school and office. Format Werk has been using Greyboard from our Hirschwang mill for many years. Gradwohl, a company specialising in advertising and presentation systems, also knows our Greyboard as a strong, reliable quality and uses it for premium displays or folders. 

Greyboard is usually made completely from recycled fibres and has a consistent grey appearance. It provides protection and lasting stability for many everyday objects. Greyboard is produces in the Austrian Hirschwang mill, which is known for its consistent quality and particularly short delivery times (about 3–4 weeks).

Format Werk and Gradwohl give its products stability with Greyboard

This and many more articles can be found in our current Unfolded print magazine!