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Supra raises the bar for fitness calendars

21.12.2021 - Recycled Cartonboard, Customer Stories

The advent calendar from MaxiNutrition is filled to the brim with high-quality protein bars and strongly packed in the recycled cartonboard “Supra” from MM Board & Paper.

The advent calendar for sports fans

It’s the most wonderful time of the year! The pre-Christmas season is also known for its sweet temptations: Biscuits, mulled wine and plenty more treats. Well, at least your Advent calendar, counting down the days until Christmas, doesn’t always have to be filled with chocolate and sugary nibbles. In the MaxiNutrition calendar, the 24 doors conceal protein bars and protein powders that support muscle building and at the same time create a delicious pre-Christmas mood: besides classic flavours, the calendar includes limited Christmas varieties like coconut macaroon, speculoos cookies, gingerbread and baked apple.

A powerful presentation

The calendar and the 24 outer packages are made of “Supra” cartonboard from the German MM Board & Paper mill in Gernsbach. The recycled cartonboard has a particularly appealing surface: We achieve the high degree of whiteness and the impressive opacity by using only selected and high-quality raw materials. This ensures perfect print quality, turning packaging into a real eye-catcher that adds that decisive edge at the point of sale.

After the Christmas season, the calendar and the little doors can be returned to the recycling stream. And until then – “Merry Fitmas”!

Find out more about MaxiNutrition’s products at


Interested? Datasheet and Samples of
Supra can be found here: