11th June 2015 – First “Day of Packaging”
The 1st “Day of Packaging” in Germany, Austria and Switzerland took place on 11th June 2015 with participants from companies from the entire value chain. The aim is to anchor the topic of packaging more firmly in the public eye and to raise awareness of the services provided by the packaging industry.
The first “Day of Packaging” should improve the image of packaging and encourage the new generation to understand the topic and be enthusiastic about an exciting and in particular promising field of work. Moreover, the roles and the importance of the packaging industry should be highlighted and presented to a wide local and inter-regional public. The “Day of Packaging” is considered cross-material and sector. Companies from industry, trade and services, organisations, associations, educational institutes and others presented their successful work behind the scenes in packaging to the people on a local and regional level. The campaign was aimed at the wider public, affiliates, multipliers and in particular also the next generation.
The first “Day of Packaging” was initiated by the Deutsches Verpackungsinstitut (dvi) (German packaging institution), which sees itself as a network for the packaging industry which unites companies from all levels of the value chain as members. The Mayr-Melnhof Group supported this initiative; as we can offer the most sustainable packaging solutions, both in a technical product sense and in an economic and ecological sense.