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Consumers demand sustainable packaging

16.04.2019 - Sustainability

A product range that is aligned with customer expectations is a must. Today more than ever. A comprehensive study by Pro Carton in the seven largest European countries shows how the issue of sustainability and therefore packaging materials impacts buying decisions.

Environmental consciousness risen sharply

Companies are reacting, but not enough from the customers' point of view

Consumers reach for the cartonboard packaging for the same product

Consumers would switch retailers

Consumers want to be informed

Consumers perceive cartonboard as the most environmentally friendly solution

Sustainability of packaging impacts buying decisions

Consumers switch brands and products

Consumers are willing to pay more

The message is clear:


  • will switch brands, products, and retailers.
  • want information on the packaging.
  • want action – now!

Brand companies and retailers have to act and take a stand: for the environment and for their continued business success.


Participants: Total (7,000), UK (1,000), France (1,000), Germany (1,000), Italy (1,000), Spain (1,000), Turkey (1,000), Poland (1,000).

This and many more articles can be found in our Unfolded print magazine!


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