FOODBOARD™ in the media
19.06.2017 - FOODBOARD™, Barriers
Mineral oil in food – recognised as a problem by the public
The issue of mineral oil migration has been repeatedly discussed in the media, most recently by the economic policy television magazine “plusminus” (aired on 30 August 2016, Das Erste and SWR) as well as the consumer oriented service broadcast “ARD-Buffet” (aired on 8 November 2016, Das Erste). The conclusion is that only a functional barrier as a “buffer” between the packaged goods and the environment can be considered an effective solution.
FOODBOARD™ was presented in both programmes as the sustainable and safe cartonboard solution, the only environmentally-friendly alternative to the non-recyclable multi-layer inner bag or resource-intensive aluminium. All ecological benefits like reusability and bio-degradability as well as the commercial arguments for sustainable packaging are preserved thanks to FOODBOARD™.
Demand for labelling of barrier solutions on the shelf
The current information has attracted the attention of consumers, who now demand a solution that is recognisable on the grocery store shelf. After the ARD-Buffet broadcast nutrition expert Sabine Schütz answered questions of interested viewers in a live Facebook chat. During the chat, consumers also addressed the fact that a package with barrier cannot be differentiated from a package without barrier protection.
Due to the option of using the FOODBOARD™ logo on the package, food producers can clearly communicate their commitment to food safety and inform consumers about the functional barrier on the store shelf, thereby strengthen consumer trust.
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